web site: Lexus
The redesign of the Lexus Owner's Web site is intended for both current and prospective Lexus owners. The design theme is warm and inviting, reflecting the subtle luxury of a Lexus interior. The user is free to customize this "interior" to their liking. If the user is a Lexus owner, the site trim will automatically match their vehicle's wood and leather appointments.
identity: Jamba Juice
I developed several print and identity pieces for Jamba Juice as part of their recent brand update. These included new gift cards, carriers and apparel, as well as corporate presentation templates, desktop backgrounds and letterhead and spreadsheet templates. I also created illustrations to be used for in-store promotions.
web site: Adobe Marketplace
Adobe Marketplace is a central resource for third party applications, plug-ins and ancillary tools for use with Adobe products, as well as information on training, seminars, and user group events. A self-service web interface allows developers to manage their profile and applications as well as view download statistics, ratings and reviews through an application dashboard.
web site: virgin atlantic
The Virgin Atlantic Web site is a primary channel through which the airline's customers interact with its products and services. The challenge was to design an efficient and usable mechanism for customers, while creating an experiential environment indicative of the brand. The solution focuses on the concept of the journey, rather than specific destinations. Animated clouds were used throughout the site to subtly enhance this idea of motion.
web site: Java.com
The redesign of Sun Microsystems' Java.com Web site posed the challenge of simplifying the download and installation process for the Java plug-in, while also establishing the first instance of a new consumer-facing brand. The resulting site boasts a marked increase in user satisfaction and a dramatic jump in overall traffic to more than 7 million visits per month. The number of Java downloads increased from 2 million to 4 million in less than three months after the site's launch.
Print, Identity, interface: genentech
Genentech is among the world's leading biotech companies. I spent 4+ years helping several departments with challenges ranging from logo creation and marketing campaigns to Web site and mobile software interface design.
iconography: intel
This project involved the development of broad visual guidelines for Intel and it's external design agencies to use in developing effective icons for all Intel software products. The challenge was to create a visual approach flexible enough to meet the demands of Intel's diverse products, yet stable enough to reflect the Intel brand consistently.
interface: various clients
identity: various clients
